Branding
Client:
'Forth Avenue Kitchen and Bar
Brief:
Elegant but relaxed atmosphere and food that is way better than it needs to be, tucked away in Toronto's East end.
'Forth Avenue needed a logo, menus, and publicity photos.
Role:
- Logo Design
- Menu and Marketing Materials Design
- Photography and Staging
- Market Researcher
- Cocktail Maker
Complete Restaurant Print Identity
Logo, menu, business cards, gift certificates, postcards...
Yes, I made those cocktails.
Photography
Images taken to create social buzz and populate the Uber eats page.
Application
The handsome brand was easily applied to business cards and menus.
Market Research
Canada Post provides data for local businesses, which we used to target an audience.
Based on input from local stakeholders (businesses, clients) we identified times of service (dinner, brunch). We informed the identified audience of that offering via mailed postcards with attractive photography.
Process
Mood boards and photography of the surrounding got us started with iterations.
