Gowling WLG (international lawfirm)
Gowling WLG (GWLG) is a global lawfirm with legal professionals in multiple high profile sectors. These guides are content marketing collateral produced for GWLG to be passed onto clients. The intent is to generate client leads by making GWLG an accessible resource for international clients interested in opening operations in Canada.
Consistent branding was critical to GWLG, but so was speed of delivery. So I created a robust set of paragraph styles, Photoshop actions, and Illustrator graph templates.
These "brochures" range in size from dozens to hundreds of pages.
The Guide to Doing Business in Canada is a 150-page document. It is intended a resource for businesses looking to expand their operations into Canada. At the same time it generates leads for the authors - Gowling WLG Lawyers.