Gowling WLG (international lawfirm)
Gowling WLG (GWLG) is a global lawfirm with legal professionals in multiple high profile sectors. This content marketing collateral attracts clients as a resource, and introduces them to the practical knowledge of GWLG's sector specialists.
Consistent branding was critical to GWLG, but so was speed of delivery. So I created a robust set of paragraph styles, Photoshop actions, and Illustrator graph templates.
These "brochures" range in size from dozens to hundreds of pages.
The Guide to Doing Business in Canada is a 150-page branding document. It is intended to be a genuine resource for businesses looking to expand their operations into Canada. At the same time it generates leads for the authors - Gowling WLG Lawyers.