Shawn McNaulty, Erin McCormick, Owners
Create a flexible visual identity that can be deployed by the client over multiple platforms in surprising, creative ways.
REVEL Catering seeks to appear fun, vibrant, a little bit edgy, but without alienating corporate or wedding orders.
Digital media was seen as the primary means of deployment, but it was still necessary to keep the logo deployable onto fabrics, wood engraving, and vinyl.
The client was supplied with custom graphic marks, which their staff could easily apply to a range of social media.
Using two colours of vinyl and gloss media achieved a visual impact similar to RGB gradients.
A one-colour version of the logo can be screen printed onto fabrics. Ageing of the screen print and logo through multiple washings only make it better.
The logo can still be applied "flat."
Nothing is every right the first time.